Choosing Images

We live in an image-centered world. When you are browsing the internet, you aren’t looking for the most interesting text. You look for interesting and memorable images.  Image selection is one of the most important parts of planning your portfolio.What things should you consider when choosing images?

Choose graphics that emphasize your experience and your artifacts. Remember that the images you choose will guide the viewer’s eyes depending on the information or content hierarchy you have created. These graphics could include:

  • A headshot
  • Pictures of your design work
  • Your logo or brand graphic
  • Images that convey the tone or style you have chosen

Use stock images or photos.  You can use stock images or photos; however, stay away from graphics that you see used frequently. Remember you want the graphics you choose to make your portfolio stand out. Also, get the right-sized image when purchasing: don’t buy a very small image at 72 dpi to save money and use it to fill a seven-inch wide header.

Take sometime to think about what images best represent you as a professional. Don’t use anything too “showy” or distracting. If you are a photographer, you may want to take the time to take your own shots to make your portfolio unique and highlight your artistic skills.

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